I have read a lot of material on how to promote a product on the Web, but Michael Hyatt’s book Platform: Get Noticed in a Noisy World [Thomas Nelson, 2012. Hbk. ISBN-13: 978-1595555038. pp.224] stands out from the crowd. Having bought the audio book I was so impressed that I bought a hard copy in order to access the web addresses in the footnotes. I found it particularly helpful for the following reasons:
* Although its content is not explicitly Christian in focus, having been written by the head of a major Christian Publisher I have confidence that his advice will work in a Christian context on-line.
* I was encouraged by the number of things he recommended that I was already doing or just needed minor tweeking for optimal performance. This showed me that his advice was in line with that I had already received, but added something more to what they had said.
* Hyatt recommends a selection of third party apps (some free, some not) which I was not aware of. Given the plethora of apps available it is extremely helpful to hear from someone who has tested and evaluated them in the course of his work.
So, if you are at all interested in making your voice heard on-line for whatever reason, I can heartily recommend this title.
What do you think? Are there other books or on-line resources that you have found helpful in promoting your product or service?