Ad-Blocking and the Future of Free Stuff on the Web

Opening a web page recently I was alerted to a new feature in the Firefox browser: its automatic ad and cookie blocker. While ad-blockers are nothing new, the fact that this feature is active by default is. I suspect that it also extends to Amazon and Google Analytics cookies.  In my opinion, as ad revenue falls, this will speed up the demise of the ever dwindling number of sites offering material for free online. While you can turn off the Firefox ad-blocker by following the instructions here, I think the writing is on the wall.

No Paywalls!

I am committed to keeping access to Theology on the Web completely free, with no paywalls or privileged content. For this reason I am encouraging everyone who uses the sites regularly – and can afford to do so – to consider supporting them regularly using a PayPal subscription or by a Bank Standing Order (though it is worth noting that PayPal no longer appears to offer this service to personal account holders).

Regular support will mean that I can increase the amount of material I make freely available each month. You can support the sites for as little as £1 ($2) a month. Alternatively, if you would like to make a one-off donation you can do it via PayPal in the normal way or through the tip jar (which you will find on each page). If your Bible College or Seminary makes use of the sites, they might also consider supporting them. I hope shortly to announce a new partnership which will illustrate one way in which that might be done.

If you are able to support Theology on the Web in this way (or in ways that won’t cost you anything) please visit this page. I want to say a big thank you to everyone who supports the sites, whether that is on a regular basis or by one-off donation. Every contribution is gratefully received!

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