{"id":140,"date":"2012-06-28T01:00:00","date_gmt":"2012-06-28T01:00:00","guid":{"rendered":"http:\/\/biblicalstudies.org.uk\/blog\/?p=140"},"modified":"2015-12-21T14:15:33","modified_gmt":"2015-12-21T14:15:33","slug":"book-review-platform-by-michael-hyatt","status":"publish","type":"post","link":"https:\/\/biblicalstudies.org.uk\/blog\/book-review-platform-by-michael-hyatt\/","title":{"rendered":"Book Review: Platform by Michael Hyatt"},"content":{"rendered":"
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I have read a lot of material on how to promote a product on the Web, but Michael Hyatt’s book Platform: Get Noticed in a Noisy World<\/i> [Thomas Nelson, 2012. Hbk. ISBN-13: 978-1595555038. pp.224] stands out from the crowd. Having bought the audio book I was so impressed that I bought a hard copy in order to access the web addresses in the footnotes. I found it particularly helpful for the following reasons:<\/p>\n

* Although its content is not explicitly Christian in focus, having been written by the head of a major Christian \u00a0Publisher I have confidence that his advice will work in a Christian context on-line.<\/p>\n

* I was encouraged by the number of things he recommended that I was already doing or just needed minor tweeking for optimal performance. This showed me that his advice was in line with that I had already received, but added something more to what they had said.<\/p>\n

* Hyatt recommends a selection of third party apps (some free, some not) which I was not aware of. Given the plethora of apps available it is extremely helpful to hear from someone who has tested and evaluated them in the course of his work.<\/p>\n

So, if you are at all interested in making your voice heard on-line for whatever reason, I can heartily recommend this title.<\/p>\n

What do you think? Are there other books or on-line resources that you have found helpful in promoting your product or service?<\/p>\n